For the social groups that inhabit Buenaventura and the surrounding regions, so far they have received a strong negative impact due to the way in which the development model has been imposed and implemented in the region where the most important port on the Pacific is established and grows in Colombia From the concept of the culture of modernity, it is confirmed that it has not generated sufficient conditions to achieve a dignified life and, on the contrary, a taste of failure is felt and experienced, since the idea of modernity has been built by the dominant elite with an asymmetric and rigid social vision, violent, that tries to generalize a behavior without taking into account the context of the local culture.